Have you ever seen someone eating a mega burger and fries chased down with a diet soda? While many of may think why stop with the caloric overload. But when you compare the calories of a fattening meal and the added sugar of ‘liquid candy’, it makes the most weight conscious sense.

In the opinion of Dr. Carlos Camargo, an associate professor of medicine at Harvard Medical School, reducing calories by eliminating sugar water is good place to start. As the toll of obesity amongst children escalades, beverage companies, schools and parents are taking the heat on incorporating more nutritional decisions for youngsters.

In California and across the United States, anti-soda measures are underway to ensure better eating habits and behaviors amongst developing kids. For example, at the Winston-Salem Forsyth County Schools, pupils are prohibited to purchase soft drinks during school hours; however, they are allowed to buy the beverages after school.

In an effort to make concessions on soft-drinks in schools across the country, the American Beverage Association is offering the removal of sodas from elementary schools. The new initiative is restricting the use of the sugary ridden sodas during school days. Additionally, the agency is clamping down on the supply of full-calorie sodas and fruity beverages. The goal is to ensure that soft drinks do not exceed more than 50 of each vending machine in schools across America.

Nutritional experts concur with the new initiative. Since the American culture is all about eating burgers, fries, potato chips and other fattening snacks, the need to curtail or dissuade consumption is paramount amongst developing children. Our society is promoting sedentary behavior in front of television sets, video games and computers. In order to quell these unhealthy eating and lifestyle behaviors, minimizing sugary sodas and promoting physical activity is only part of the nutritional solution.

Children Nutritional Fact: The American Academy of Pediatrics recommends that children should not consume more than eight to 12 ounces of fruity drinks daily.